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Jeff Johnson's Speaking Topics

Title: Habitude

The greatest waste is wasted potential. Lost productivity costs U.S. employers an estimated $544 billion each year. HABITUDE™ is a nine-step proprietary peak performance module designed to help executives and professionals maximize individual & institutional efficiency. HABITUDE is a lifestyle. In order to have a lifestyle and corporate culture of effectives you must first "style your life" such that you and your organization are properly positioned for success. The HABITUDE™ formula consists of three levels, which are the core principles of peak performance. Level One is Attitude. Level Two is Habit. Level Three is Habitude. Within each level are three "phases of efficiency." This refreshing and insightful presentation teaches a revolutionary, systematic approach to business development, advancing goals, communication effectiveness, leadership, diversity, and interpersonal connectivity. Each of these learning objectives is key in establishing a corporation's position in the marketplace and maximizing business growth from the inside out.
(download the full speech description here)

Title: Skirts in the Boardroom - A Woman's Guide to Success in Business and Life

In a male-dominated workforce where women still struggle to break the glass ceiling, it is imperative that they know the steps necessary for success in business - personally and professionally. Many women find themselves unmotivated, unhappy, and unsatisfied. As women, we all want more, but wanting is not enough. The challenge is not desire - it's direction. Skirts in the Boardroom is designed to equip women with the strategies necessary to combine confidence and compassion, style and substance, and, of course, beauty and brains. The presentation offers refreshing and inspiring business advice that is savvy, sensible, straightforward, and long overdue! (download the full speech description here)

Corporate Diversity: Value Differences by Adopting Different Values

[Keynote, Workshop, or Panel Discussion]

Many corporate diversity programs focusing hiring, yet there is a great need to shift the focus beyond hiring initiatives. In an ever-changing multicultural economy, there is a dire need to ensure the retention and promotion of those who have been hired. Changing the face of a corporation requires it to realistically face the changes necessary to create a diverse workforce. The Corporate Diversity presentation addresses the steps necessary to cultivate a climate of inclusion that goes well-beyond hiring. It covers corporate marketing, product developments, community outreach, goal setting, strategic department integration, mentoring, and overcoming inevitable obstacles as key diversity enhancement measures. Additionally, attendees will learn about the Seven Strategic "Asset Factors" necessary to improve recruitment and retention.

Beyond Viewpoints™: Effective Negotiation Strategies

Negotiation skills are used in everyday interactions. Beyond Viewpoints™ teaches the use of communication and negotiation skills to resolve conflict and obtain productive solutions. Effective negotiation follows four steps: Prepare, Prioritize, Ponder, and Proceed. Participants learn to differentiate between positions (requests) and interests (fundamental needs), recognize hidden assumptions, find common interest, formulate strategic questions, read non-verbal communication, and how to listen actively. They also learn about the P.I.C.O. method of negotiation as a means to developing creative win-win solutions. Plus, attendees will learn about their own style of communication, and how to communicate with other personality types.

The Attitude of Excellence: Fundamental Principles of Destiny-Driven, Life-Fulfilling Success

Almost everyone wants to be successful. However, many people find themselves unmotivated, unhappy, and unsatisfied. They are not alone. For most, learning to play life above the rim is not something that happens overnight. Excellence is a lifestyle, a state of mind, and a statement of heart. During the presentation, Marshawn notes that we all W.A.N.T. more out of life, but reminds that simply wanting is not enough. In order to have more, you have to become more. Real growth and true change always begins with attitude. Marshawn equips the audience with 12 Excellence Principles that form the foundation of her upcoming book The Attitude of Excellence™. Marshawn personal mission is to inspire excellence in others. The Attitude of Excellence leaves audiences with a roadmap to fulfill their destinies one "excellence principle" at a time. Audiences will be inspired to turn desire into direction, problems into possibilities, and adversity into advantage.

Summer Success: How to Succeed as a Law Firm Summer Associate

For many law students, beginning work as a summer associate can be an intimidating process. It helps to learn from someone who has been there, done that, and received the offer! Marshawn experienced a multi-week job interview as a summer associate at three different law firms, and during the thirteen week job-interview as one of Donald Trump's hand-picked candidates on NBC's hit show The Apprentice. A interview and public consultant working with lawyers, business professionals, politicians, and athletes, she is the expert on how to get an offer, and how NOT to get fired! Marshawn created Summer Success to equip law students to prepare for and maximize the summer associate experience. The Summer Success workshop is highly engaging, fun, and interactive. Through a series of different activities, students learn about networking, business etiquette, and communication skills. Successfully charting your own course as a lawyer starts as a summer associate!

Marshawn Evans was a commercial litigator at one of Atlanta's top law firms. As a law student at Georgetown University, she received offers from over 15 of the nation's most prestigious law firms. Her experiences as a juvenile criminal defense attorney, a former Miss America finalist, a communications consultant, helped her to standout among her peers. During her first year as a practicing attorney, she was able to secure a firm-sponsored fellowship with Atlanta Legal Aid where she represented indigent persons in unemployment, lease termination, and general law matters.

Creating Urban Brand Awareness

Urban America is often an underappreciated and often miss-understood consumer market. With annual spending power of the black community projected to be near $852 Billion in 2007.

For many corporations understanding the buying habits, language and best marketing messages can be challenging. As a BET Host and Producer, former National Youth Director for the NAACP and widely respected personality in the hip hop community Johnson provides corporations with strategies to build win-win relationships with urban communities and to build effective branding campaigns.

Real Stories

This speaking series discusses one or multiple national issues through the lens of individual people.

1. Proud Confusion: An in-depth look at the hypocrisy of becoming what you claim to reject in the name of beauty.

2. The Cost of Gas: Is gastric bypass surgery a savior for the overweight or is the hidden cost high enough to kill?

3. Lyfe after Prison: Release from prison and the harsh reality that the sentence continues after parole.

4. Dishonorable Discharge: Poor, Homeless, Addicted, and Proud. The too familiar story that life after service in the US armed service is less than honorable.